{"id":7314,"date":"2009-12-18T08:14:19","date_gmt":"2009-12-18T06:14:19","guid":{"rendered":"https:\/\/toompark.com\/aarne\/?p=7314"},"modified":"2019-01-06T20:21:58","modified_gmt":"2019-01-06T18:21:58","slug":"emeedia-kaidud","status":"publish","type":"post","link":"https:\/\/toompark.com\/aarne\/emeedia-kaidud\/","title":{"rendered":"e!MEEDIA &#8211; k\u00e4idud!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7315\" style=\"display: none;\" title=\"B\u00e4nnerid\" src=\"https:\/\/toompark.com\/aarne\/wp-content\/uploads\/2009\/12\/bannerid.jpg\" alt=\"B\u00e4nnerid\" width=\"200\" height=\"365\" align=\"right\" hspace=\"5\" srcset=\"https:\/\/toompark.com\/aarne\/wp-content\/uploads\/2009\/12\/bannerid.jpg 200w, https:\/\/toompark.com\/aarne\/wp-content\/uploads\/2009\/12\/bannerid-164x300.jpg 164w, https:\/\/toompark.com\/aarne\/wp-content\/uploads\/2009\/12\/bannerid-100x183.jpg 100w, https:\/\/toompark.com\/aarne\/wp-content\/uploads\/2009\/12\/bannerid-150x274.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>K\u00e4isin minagi kolmap\u00e4eval KuMus Altexi korraldatud e!MEEDIA seminaril. Ehkki ma ei kuulu niisuguse \u00fcrituse sihtgruppi, kuulsin nii m\u00f5ndagi huvitavat.<\/p>\n<ul>\n<li>Ehkki kolme esineja teemaks oli \"Milline peaks olema otsimootoriturunduse, e-postiturunduse ja sotsiaalse meedia roll online kampaaniates\", r\u00e4\u00e4kisid nad suures osas vaid b\u00e4nneritest. Meelde j\u00e4i number, et 84% inimestest ei kliki kunagi b\u00e4nneritel. Ma ise suuremalt jaolt b\u00e4nnereid ei vaata sest AdBlock neid mulle lihtsalt ei n\u00e4ita.<\/li>\n<li>Inglismaal on internetireklaami k\u00e4ive \u00fcletabud telereklaami k\u00e4ibe.<\/li>\n<li>Erinevates kohtades tuleb reklaami teha erinevalt mitte \u00fche ja sama asjaga igal pool peale minna. Internet ei ole mitte \u00fcks meedium, vaid terve hunnik erinevaid: otsingumootorid, uudistesaidid, sotsiaalmeedia, internetipangad, internetipoed, jne.<\/li>\n<li>Kui sotsiaalv\u00f5rkudes turundada, siis peab sellega pidevalt tegelema, mitte nii, et teeme t\u00e4na kampaania \u00e4ra ja homme ei tegele asjaga enam \u00fcldse. Igap\u00e4evane suhtlus ja pidevalt uuenev sisu on \u00fclit\u00e4htsad.<\/li>\n<li>Turundajad kasutavad oma esitlustes \u00fcleliia palju inglisekeelseid v\u00e4ljendeid. Ma saan aru, et on palju asju, mille kohta eesti keeles head ja l\u00fchikest v\u00e4ljendit ei ole aga nemad teevad seda ka t\u00e4iesti olemasolevate s\u00f5nade puhul. Vist on tegu kutsehaigusega.<\/li>\n<li>Tavaliselt ma esimesel kohtumisel ei kallista. Eriti ei tee ma seda meesterahvastega. \u00dcleeile sai seda Janis Vanagsi (AirBaltiku) n\u00f5udmisel siiski tehtud. Nii l\u00f5busat presentatsiooni pole ammu n\u00e4inud.<\/li>\n<\/ul>\n<p>e!MEEDIA \u00fcrituse tutvustus, programm ja kasutatud <a href=\"https:\/\/www.slideshare.net\/Altex\">slaidid<\/a>. Twitteris kasutati <a href=\"https:\/\/mobile.twitter.com\/#search?q=%23emeedia\">#emeedia<\/a> hashtagi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00e4isin minagi kolmap\u00e4eval KuMus Altexi korraldatud e!MEEDIA seminaril. Ehkki ma ei kuulu niisuguse \u00fcrituse sihtgruppi, kuulsin nii m\u00f5ndagi huvitavat. Ehkki kolme esineja teemaks oli &#8220;Milline peaks olema otsimootoriturunduse, e-postiturunduse ja sotsiaalse meedia roll online kampaaniates&#8221;, r\u00e4\u00e4kisid nad suures osas vaid<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/toompark.com\/aarne\/emeedia-kaidud\/\">Loe veel &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":1,"featured_media":7315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[140,9,8],"class_list":["post-7314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aarne-bloog","tag-altex","tag-elu","tag-isetehtud-asjad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e!MEEDIA - k\u00e4idud! - Aarne bloog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toompark.com\/aarne\/emeedia-kaidud\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e!MEEDIA - k\u00e4idud! - Aarne bloog\" \/>\n<meta property=\"og:description\" content=\"K\u00e4isin minagi kolmap\u00e4eval KuMus Altexi korraldatud e!MEEDIA seminaril. Ehkki ma ei kuulu niisuguse \u00fcrituse sihtgruppi, kuulsin nii m\u00f5ndagi huvitavat. 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